Transport - when Andrew Smith gave the guess lecture he suggested that a good area to look at would be transport and fuel consumption because no one has really done it before. With this approach the type of target market could range from companies like Air New Zealand to couriers, farmers, bus drivers right down to personal use.
Domestic - Andrew also gave a number of suggestions for a monitoring device used in buildings, he said key things to do are things like giving people feedback that will affect their behavior because unless you know a lot about energy , saving it isn't going to be thought of. If its in a home make it become apart of the house, make it look "pretty", I thought that maybe it could be connected to the computer or t.v. Andrew also said to consider the fact that you can't save power on everything in a house, but above all he said to make it compelling, fun or sexy. These suggestions open up the possibilities for a single device that can target everyone (when affordability is not counted for), from business to schools and personal use in homes.
Online - creating a sort of social network would be very effective at targeting the younger generation, as they become older a shift in attitude towards energy consumption will be wide spread. However, if you look at successful social networking sites like myspace and facebook people of all generations are using them. Andrew suggested here that its made like a competition inorder to make it more compelling.
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